NBC announced today that it has renewed the freshman drama 'Parenthood' for a second season.The show has benefited from its 'The Biggest Loser' lead-in, as well as NBC's promo blitz during the Winter Olympics. And it couldn't have come at a better time for the Peacock, which desperately needed new 10 p.m. fare to replace the 'Jay Leno Show' debacle.
'Parenthood' delivered, averaging a solid 3.2 rating and 9 share with adults 18-49 on Tuesdays at 10 p.m., as well as 7.8 million viewers. That performance has soothed cranky affiliates, which now have a stronger lead-in for their 11 p.m. newscasts on the night.
Whether or not 'Parenthood' stays at 10 p.m. remains to be seen; the show was originally slated in the fall for Wednesdays at 8 p.m -- until original star Maura Tierney had to drop out due to health issues.
No comments:
Post a Comment