This year's prime time Emmy's were set to be broadcast on September 20th on CBS. However, due to scheduling conflicts with the NFL, the network has bumped the telecast up a week earlier to September 13th.CBS is broadcasting an NFL doubleheader that day and doesn't want to take the chance that the late game could run late and interfere with the awards show.
The move means that the Emmy's will no longer air the night before the official launch of the TV season, taking away a strong marketing opportunity for CBS.
But the shift will also take the Emmys out of harm's way, as NBC's 'Sunday Night Football' showcase on Sept. 20 will feature the opening of the new Dallas Cowboy's stadium as the team faces off with New York Giants. Interest in that game could have taken a big bite out of the Emmy ratings -- particularly in TV's No. 1 market.
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