Survivor's Coach: Most annoying castaway ever? Or is he a genius?

Love him or hate him, one thing you can't say about Ben Wade (Coach on 'Survivor:Tocantins'), is that he's boring. Any one who saw last night's episode knows that this guy is out there. From the weird clothes to the Steven Seagal hairdo, Coach is one true character. By the way, he calls himself "The DragonSlayer". Yeah I know.

Last night he regaled the rest of the castaways with his campfire stories. Before he started he said, "I want you guys to know there are three people in the world that know this story." Jeff Probst says that's a lie because he told the entire production crew during casting. He continues with his story, telling them about the time he "pulled some strings" to get an Army helicopter to drop him in the Amazon, then he was pulled out of his kayak by a tribe of short pygmies, who tied him to a stake and beat him until he lost consciousness. As to how he escaped, he was pretty vague. He then says that National Geographic wanted to tag along on his Amazon trip to document his adventures, but he turned them down. He said he told them, "I'm doing this alone."

But perhaps the best line in the story was, "If you do a Google search you won't find it; it's only passed down verbally."

Later during a challenge that involved throwing stones underhanded to break ceramic tiles, Brendan said that none of them had ever done anything like this before. Coach said "I have." Of course you have, Coach. When exactly would he have done something like that?

He told Jeff at tribal council that he has been in no fewer than 8 life or death situations including surviving a hurricane, and being attacked by a shark and a crocodile.

My question is this... Is he intentionally being annoying or is he a genius who is setting himself up for life after Survivor. Let's face it, if these stories are even slightly true, can't you see Coach having his own show on the Discovery Channel or the National Geographic Channel with dramatizations of his stories?

I can't wait for finale night when Jeff brings up these stories. Time will tell if this is all a setup or if he actually believes what he is saying.