ABC has decided not to renew 'FlashForward' for a 2nd season.The series debuted in September and attracted a 4.0 rating in the 18-49 demographic with 12.47 million viewers. With a lot of buzz, it seemed like ABC had a hit. For week two, the ratings dropped to a still very respectable 3.7 and 10.73 million.
But then viewership just kept falling, hitting a low of a 2.1 in the key demo and just 7.1 million viewers. Then, ABC pulled the series for three months. The spin was that they would relaunch 'FlashForward' after the Olympics.
The network gave the return a significant amount of promotion but it didn’t help. 'FlashForward's ratings were even worse and they just kept dropping.
However, author Robert J. Sawyer confirmed in an interview that the producers of the show won't let 'FlashForward' be another show left with dangling plot. He promised that editing would be done to the finale — major, major editing — to close up most loose threads and to make the series finale more satisfying to fans.
This is a big disappointment. I was really hoping ABC would give the show one more shot. After a sluggish period in the middle of the season, the show has really picked up and gotten much better.
In other news from the alphabet network, it was also announced that the comedies 'Scrubs,' 'Better Off Ted,' and 'Romantically Challenged' were cancelled. No big surprises there. I thought 'Ted' might get another season, but 'Scrubs' should have ended last year and the Alyssa Milano vehicle 'Romantically Challenged' just didn't find an audience.
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